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Sweepstakes, Promotions & Marketing Laws: Comprehension & Compliance in a Digital/Mobile Environment

Length: 3 hours 37 minutes

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof: while struggling to keep a pace with the speed of technological change on the new platforms and technologies delivering these programs. The rapidly changing social media including the laws applying to posting and tweeting in “real-time marketing”, unexpected developments in mobile marketing and tracking, the growth and importance of regulations on apps and the enormous increase of privacy-related issues raise complex questions and issues all for the practicing bar.
 
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace. Topics to be discussed include governing sweepstakes, skill contests and other promotions on the new platforms, compliance with the laws governing real time marketing, new mobile marketing developments, the increasing risks of corporate communications and blurred content, the significant change to the ad tech eco-system using privacy by design to build data collection and use, the continued importance of the FTC Endorsement Guides and the FTC’s Operation Full Disclosure, Ambush Marketing, Gamification and Children’s Marketing.
 
Program Chair: Edward M. Kabak, Chief Legal Officer, Brand Activation Association, a division of the ANA

CLE credit: New York: 4.0 professional practice; New Jersey: 4.3 general;California and Pennsylvania: 3.5 general

Agenda

9:00-9:25 a.m.     Sweepstakes Skill Contests & Gamification – Compliance on New & Existing Platforms
                             Barry Benjamin, Kilpatrick Townsend & Stockton LLP

9:25-9:50 a.m.     Social Media/Real Time Marketing, Posting, Tweeting & Corporate Communication
                             Holly Melton, Manatt, Phelps & Phillips, LLP

9:50-10:15 a.m.     FTC Speaks: Operation Full Disclosure & Endorsement Guide
                                Matthew Smith, Davis & Gilbert LLP

10:15-10:40 a.m.    Using Privacy by Design to Optimize Target Remarketing
                               Loeb & Loeb- Speaker TBA

10:40-10:55 a.m.     The Expanding Worlds of Gift Cards & Loyalty Programs
                                Melissa Steinman, Venable LLP

10:55-11:15 a.m.     Break

11:20-11:45 a.m.     New Developments in Mobile Marketing, Apps & Telemarketing
                                Andrew Lustigman, Olshan Frome Wolosky LLP

11:45-12:10 p.m.     Native Advertising & the Risks of Blurred Content
                                Brian Fergemann, Winston & Strawn LLP

12:10-12:35 p.m.     COPPA – Every Year New Challenges for Marketer
                                Andrea Dallas, Senior Staff Attorney, Children’s Advisory Review Unit, Council of BBB

12:35-1:00 p.m.     Ambush Marketing
                              Catherine M.C. Farrelly, Frankfurt Kurnit Klein & Selz PC



Produced By:

New York City Bar Association

Course Materials

  • Sweepstakes, Promotions & Marketing Laws
  • Adam Solomon Bio (replacing Andrew Lustigman)
  • Gift Cards, Coupons & Loyalty Programs PPT
  • Sweepstakes & Skills Contests PPT
  • Affirmation of Self-Study